Super Bowl 2015: Nationwide Ad Features Death of Little Boy

An ad for the insurance company features a boy who "couldn't grow up."

ByABC News
February 1, 2015, 10:46 PM

— -- Insurance company Nationwide wins the award for featuring the most tragic of all Super Bowl XLIX ads for their commercial featuring a little boy who dies following an unspecified household accident.

The commercial opens with the boy talking about how he'll never be able to get married, learn to ride a bike or travel the world because of his unexpected death.

The text on the screen reads: "The number one cause of childhood deaths is preventable accidents."

Of course, Twitter erupted in outrage and mockery:

Nationwide's other commercial during the Super Bowl was lighter in subject matter and featured Matt Damon and Mindy Kaling.