UFC sells branding rights to fighters' uniforms, partners with Crypto.com

The UFC has sold the branding rights to the uniforms worn by fighters in the Octagon, in what sources told ESPN is a long-term deal valued in the low nine figures over the length of the contract.

The UFC on Wednesday morning announced a partnership with Crypto.com as the promotion's "official fight kit partner." The cryptocurrency platform will have its logo on all fighter walkout and in-cage gear -- the first time the UFC has sold the global rights to that position. The sponsorship deal begins Saturday at UFC 264 in Las Vegas, which is headlined by Dustin Poirier vs. Conor McGregor 3.

It is one of the most lucrative sponsorship deals the UFC has ever pulled off, sources with knowledge of the situation told ESPN.

The UFC declined to comment on questions regarding the value of the contract.