-- Say hello to the Belfie Stick, a bendable wand allowing users to capture the perfect belfie, or as its known by its proper name, a butt selfie.
For those who have tried (you know who you are) taking a butt selfie is not an easy task. It involves standing by a mirror and then craning your arm at just the right angle.
Next comes the Hail Mary click of a button, hoping your booty is captured in all of its glory.
The Belfie Stick streamlines the process. Attach your phone to the end of the bendable stick and then bend it to capture the perfect shot of your behind.
"Our users are our biggest indicator of selfie trends being that it’s the type of photo they post most often," Kevin Deegan, the chief technology office of ON.com, told Business Insider. "We've noticed a huge spike in users taking butt selfies in recent months, so the natural next step was for us to develop a device to assist our users in taking one."
The $79.99 Belfie Stick is currently sold out, according to its website, however the company is taking pre-orders for when the tool is back in stock.