March 7, 2013 — -- Facebook users are sharing even more about themselves, if you believe a recent study, and today we're going to learn just how Facebook wants us to consume that shared information. The company is holding a press conference today at its headquarters in Menlo Park, Calif. to showcase and introduce its new News Feed.
The social network invited reporters to the event last week, saying they would get to "see a new look for News Feed." Reports from various technology news sites expect Facebook to introduce a new image-enhanced version of the News Feed for the Web and for mobile phones.
TechCrunch has reported that Facebook will launch a series of feeds that allow users to view shared information based on different content types, including a feed for photos and music. The feed will include larger images and ads, says the tech website.
Mark Zuckerberg, the CEO of Facebook, hinted at this redesign a few months ago. "As our news feed design evolves to show richer kinds of stories, that opens up new opportunities to offer different kinds of ads as well," he said on an earnings call last year. "One of the product design principles that we've always had is we want the organic content to be of the same basic types of formats as paid content, right?"
The event comes after the social network announced last week that it bought Atlas, a digital advertising company, from Microsoft. The acquisition, Facebook says, will help advertising with targeting audiences on the Web and through mobile. Since going public last May, Facebook has been criticized for not offering optimized ad experiences, especially on mobile devices.
Facebook has continued to beef up its mobile offerings in the last year. In addition to refreshing its iOS and Android apps, it released Poke, a mobile messaging service, as well as added free calling to its iPhone Messenger app.
Facebook held a similar event at its campus in January, when it unveiled its new Graph Search, a search tool that lets you search across your friends information.
It will only be another couple of hours until we find out what Zuckerberg and team have in store though for today's big event.