-- If you haven't heard of Aspiro and its music streaming services, expect to see them around a lot more in the near future.
The Swedish company just got a major injection of coolness after Jay-Z, whose real name is Shawn Carter, bid a reported $56 million to take over Aspiro and its streaming services, Tidal and WiMP.
With the acquisition, Aspiro is poised to take on Spotify, Beats and other competitors around the world by offering a differentiated, high fidelity listening experience.
The bid is subject to shareholder agreement, however with the board's unanimous recommendation for approval, it's looking like Aspiro will soon be joining Carter's empire.
An independent bid committee that the music mogul's company "possesses the proprietary relationships, industry knowledge, as well as economic strength and the necessary commitment" to help expand Aspiro globally.
Carter is worth an estimated $520 million, according to a Forbes 2014 list of hip-hop's wealthiest artists.