— -- Talk about bad luck.
The first person to buy a new iPhone 6 in Perth, Australia, early this morning proceeded to drop it on the ground as he was being interviewed on live TV.
The young man, named Jack, and a Channel 9 reporter struggled to cut the plastic covering the box. As he excitedly opened it, the phone fell out and landed on the concrete.
"All good, all good," he said.
Apple's iPhone 6 and iPhone 6 Plus Arrive in Stores
3 Key Differences Between the iPhone 6 and the iPhone 6 Plus
How to Wipe Your Old iPhone Before You Give It Away
The reporter responded with an expletive.
The brand-new phone appeared to survive the fall as Jack carefully placed it back in the box.