First Person to Buy an iPhone 6 Drops It on Live TV

On live TV, no less.

— -- Talk about bad luck.

The young man, named Jack, and a Channel 9 reporter struggled to cut the plastic covering the box. As he excitedly opened it, the phone fell out and landed on the concrete.

"All good, all good," he said.

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The reporter responded with an expletive.

The brand-new phone appeared to survive the fall as Jack carefully placed it back in the box.