-- Whether it was a genuine leak or a way to drum up excitement, Samsung's French website today briefly released pre-order details for a Galaxy S6 Edge+ smartphone ahead of the company's "Unpacked" launch event this Thursday.
The post has since been removed, however, a photo showing the rumored new smartphone makes it clear Samsung isn't going with any radical new redesigns. The device looks strikingly similar to the Galaxy S6 Edge, which was released earlier this year at the Mobile World Congress in Barcelona, Spain.
While the South Korea-based electronics company is keeping its agenda for the Aug. 13 event in New York City under wraps, it's widely expected Samsung will stick to what it does best and release the latest in its line of super-sized smartphones.
Along with the Galaxy S6 Edge+, the event is likely to include the all-new Galaxy Note 5, a refresh of Samsung's smartphone-and-tablet hybrid. Also don't count out potential updates to Samsung Gear VR, the virtual reality headset that made its debut last September.
The event comes at a crucial time as Samsung struggles to reverse a slump in smartphone sales and profits as well as heeding off competition from Apple and Chinese rivals, including Xiaomi and Huawei, among others.
While Samsung was expected to hold the event in September, the company moved it up a month, according to the Wall Street Journal, to ensure it wouldn't be lost in the hype of an anticipated Apple event in September.
Apple isn't saying whether an event is in the works for next month, however if history is any indication, the iPhone maker could likely be coming out with the S series cycle of its iPhone 6 and iPhone 6 Plus.