Feb. 25, 2013 -- The rumors were true: Samsung will unveil its next flagship Android smartphone -- the Galaxy S4 or Galaxy S IV -- on March 14 at a press conference in New York City. The company sent out invitations to members of the press today and Samsung mobile division chief JK Shin told Edaily, a Korean website, that it would be showing off the phone.
"We introduced the Galaxy S III in London last year, and this time we changed the venue (to New York) ... as we were bombarded with requests from U.S. mobile carriers to unveil the Galaxy S IV in the country," Shin said.
The new phone is expected to have a higher-resolution screen, an improved camera and a quad-core processor. It is also expected that Samsung will focus on new software features that will set it apart from the other Android phones and the Apple iPhone.
Samsung has become the most popular Android phone maker. In January Samsung reported that it had sold over 40 million Galaxy S 3 phones since their launch in May 2012. The company has taken shots at Apple in its commercials, aiming to portray Samsung as the cooler brand.
This week at Mobile World Congress, a large mobile tradeshow in Barcelona, Samsung released a new Galaxy Note. The Galaxy Note 8.0 comes with a digital pen and new software features that Samsung says it hopes will differentiate it from Apple's similarly sized iPad Mini.
The Galaxy S 4 will go head to head with HTC's new One Android phone, which was introduced last week and will launch in the U.S. in March. The One has an all-metal design, an ultrapixel camera and HTC's new Android software called Blinkfeed.
ABC News will be reporting live from Samsung's March 14 event in New York City.