-- This is one half-baked idea, critics say.
Many people on Twitter lit up with outrage over the filter and debated whether it was disrespectful to the musician's legacy to choose a day celebrating marijuana instead of, say, his birthday to honor of him.
A Snapchat representative issued the follow statement to ABC News:
"The lens we launched today was created in partnership with the Bob Marley Estate, and gives people a new way to share their appreciation for Bob Marley and his music. Millions of Snapchatters have enjoyed Bob Marley’s music, and we respect his life and achievements."