Slydial lets you bypass ringing and awkward situations

NEW YORK -- The old song had it right: Breaking up is hard to do. But a free new phone service called Slydial might make it easier to get through that and other awkward moments — without actually having to talk to anyone.

Slydial lets you connect directly with another person's cellphone voice mail, bypassing the traditional ringing process that often results — sometimes disastrously — with someone picking up on the other end.

Users call (267) SLY-DIAL from either a cellphone or a landline, and are prompted to enter another person's cellphone number.

After playing a short advertisement — unless users pay a subscription fee or 15 cents per call to skip ads — Slydial puts callers directly into their target's voice mail.

Recipients should then get a voice mail notification, and sometimes they will see a caller's number show up as a missed call, too.

Gavin Macomber, co-founder of MobileSphere, the Boston-based communications company behind Slydial, thinks it can be useful not only in the dating scene, but also in the hectic business world.

"Everybody has gone through the scenario where they've called somebody and just hoped they got voice mail so they didn't have to have a conversation," he said.

Indeed, Nora Rubinoff, 45, who runs an administrative support company, At Your Service Cincinnati, has found Slydial helpful both for business and personal situations. She has left reminder messages for people one of her clients intends to interview. And when her husband travels to a different time zone for work, she can leave him a Slydial message without disturbing him at an odd time of day, she said.

"It's been really handy," she said.

Macomber said the idea for Slydial came up while MobileSphere developed the voice mail routing component of a service meant to lower the cost of international roaming on cellphones.

The company rolled out a private test phase of Slydial in March, and has added about 5,000 users since then. The service opened to the general public in a "beta" testing phase on Monday.