Get ready for a Tesla for the masses.
Elon Musk revealed during the company's earnings calls on Wednesday that the Tesla Model 3, a smaller version of the Model S without the sticker shock, could be unveiled as early as next March with production ramping up in late 2017.
While the date is tentative, it's enough to get Tesla admirers dreaming up what to expect from the car, which analysts predict will be priced around $35,000.
"Demand would be much higher for a vehicle like that because of its price," Karl Brauer, a senior analyst at Kelley Blue Book, told ABC News. "It puts Tesla right in the meat of the market."
The larger battery of the Model S can take the sedan around 270 miles on a single charge, according to Tesla's website.
Musk has previously said the Model 3 will have to be able to travel at least 200 miles in normal driving conditions.
With the Model 3 expected to be around half the cost of the Model S, Brauer said he expects some features -- such as autonomous driving -- won't be included in the cheaper Tesla.
What he does expect, however, is a cohesive Tesla experience that will stand out from the increased competition at the lower price point.
That means a long battery life, a large touchscreen display in the car and driver-assist features, such as smart cruise control, and compelling styling.
Before the Model 3 is released though, Tesla has another big launch to look forward to this summer when Musk said the company will begin taking orders for its Model X SUV.