Tweeting for a Job

Job seekers and employers embrace Twitter.

ByABC News
February 23, 2011, 4:39 PM

Feb. 24, 2011— -- Like her fellow graduating seniors, Alison Morris needed a job. The 2010 graduate of Boston University had begun the job hunting process months before finishing school, but nothing seemed to be panning out.

So the 22-year-old public relations major turned to Twitter. She was already following many of Boston's public relations professionals.

One of them was Ben Hendricks, with the CHT Group. After tweeting with Hendricks during the remaining months of her senior year, Morris was approached by him when a position opened up in the company in June.

"Because we had been in contact, he sent me an e-mail saying, 'I wanted to let you know we're hiring entry level, so if you don't have a job yet – shoot me your resume,'" Morris told "And about a week and a half later, I had a job."

With a national unemployment rate of 9.0 percent in January 2011, individuals are turning to Twitter. Since the popular social media website's inception in 2006, Twitter has become a hub of information, with more than 175 million registered users tweeting a total of 95 million times a day.

Building Relationships

Alexis Grant, careers editor at US News & World Report, said that individuals can use Twitter to communicate with some powerful players in their job field who might otherwise be difficult to contact.

"More effective than just looking for jobs on Twitter is building your base of expertise and your network," Grant told "Twitter is a good way to reach out to other professionals who are like-minded and who know people you would like to know. So if you can show that you know about your field or industry, then they are going to be interested in talking to you."

"Twitter is the absolute best social media platform there's ever been for networking," said Patrick Ambron, chief marketing officer of and co-author of an eBook, From Tweet to Hired.

"Job hunting is always about networking," he added. "That's just the reality of the matter. You want people in your industry to know who you are and to think of you in a positive way. You should use it to get your foot in the door and get involved."