Statement from Procter & Gamble Regarding Fixodent Investigation

Statement from Procter & Gamble

ByABC News
February 08, 2011, 4:46 PM

— -- Procter & Gamble is committed to providing safe and effective products for allconsumers. That is who we are and what we stand for. We go to great lengths to ensurethat our products safely deliver best-in-class performance, so consumers can choose ourproducts with total confidence.Fixodent is safe for use as directed, as supported by the experience of millions ofconsumers over many years. Our Fixodent formula has undergone extensive scientifictesting, and we continuously monitor for its safe use. As with many of our products, wehave updated the information we provide on our Fixodent packaging and our websiteover time to ensure consumers know how to use the product properly. Fixodentproducts and packaging meet all federal and local laws and regulations.The 2008 Nations article reported observations for four individuals. It was not acontrolled clinical study. The authors of the article speculate about a "possibleassociation" between chronic excessive use of zinc-containing denture adhesives andneurologic symptoms. In fact, we believe that no controlled clinical study has everestablished a causal link. We know of no valid scientific evidence that using Fixodent asdirected causes any ill health effects.The questions you've posed appear to have been written by lawyers who are litigatingagainst us, and we have responded appropriately here. We will, however, answer all ofthese questions as part of the court process, where a full record of evidence can bepresented.Consumers can continue to use Fixodent, as directed, with total confidence in its qualityand safety.For more information about Fixodent, please visit www.dentureliving.com

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