Tiger Woods Crash Is Fodder for Airline Ad
Spirit Airlines tires to capitalize on the Tiger Woods attention with a sale.
Dec. 3, 2009— -- A week after Tiger Woods crashed his SUV into a fire hydrant, one airline is trying to capitalize on the buzz surrounding the golf superstar.
Fort Lauderdale, Fla.-based Spirit Airlines launched an "Eye of the Tiger Sale" Wednesday offering fares starting at $9 each way.
The Web ad features a tiger -- the animal, not the golfer -- wearing a black cap (you know, the type Tiger the golfer wears) driving an SUV into a fire hydrant.
"It's a jungle out there! Make sure you avoid all the obstacles and get the lowest fares," the ad says.
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Asked about the ad Thursday, Spirit spokeswoman Misty Pinson would only say that it ends at midnight. Pressed about the relationship to the golfer, Pinson added: "We don't have any additional comment on the story."
This is hardly the first time Sprit has generated controversy -- and of course free media publicity -- from one of its ads. Just last week, it launched a "We're no Virgin" sale aimed at rival Virgin America's new service out of its very own Florida base.
In May, it ran an ad "Justice Ochita Suprema" that many thought played off the nomination of Sonia Sotomayor to the U.S. Supreme Court.
