Dr. Ashlee Humphreys, an expert in sociology and communications, took the stand for the plaintiffs to testify about the reach of Giuliani's false election fraud claims online and on social media.
Humphreys said that prior to December 3, 2020, "there was practically no search traffic" for Ruby Freeman. After that day, Humphreys said there was a "dramatic increase over a period of months."
Humphreys said some of the search terms between December 2020 and January 2021 were "Ruby Freeman arrested," "Ruby Freeman fraud" and "Ruby Freeman FBI."
During her testimony, Humphreys walked through her analysis of the total number of times content had been displayed to uses, known as "impressions." Her impression analysis of several videos and posts by Giuliani and former President Trump included a Dec. 23, 2020, podcast in which Giuliani mentioned Moss and Freeman, which Humphreys said received between 584,855 to 807,751 impressions.
An advertising post by the Trump campaign that falsely claimed Freeman and Moss stuffed ballots in suitcases received between 8 million and 18.2 impressions, Humphreys said.
Some of the statements Humphreys said she found in her research were from Giuliani's "strategic communications plan" to challenge the election results, which included references to Moss and Freeman.