Giuliani defamation trial: Jury awards election workers nearly $150 million

Communications expert Dr. Ashlee Humphreys, testifying for the plaintiffs, estimated that the cost to repair the reputations of Shaye Moss and Ruby Freeman is between $17.8 million and $47.4 million.

Humphreys said that her assessment found that Giuliani's defamatory statements about the two election workers had a "significant, negative and long-lasting" impact on Moss and Freeman's reputations.

"To repair reputational harm is not easy," Humphreys said.

A repair campaign for Moss and Freeman would include circulating statements in multiple media outlets, hiring influencers, and running media advertisements over a long period, Humphreys testified.

Dr. Ashlee Humphreys, an expert in sociology and communications, took the stand for the plaintiffs to testify about the reach of Giuliani's false election fraud claims online and on social media.

Humphreys said that prior to December 3, 2020, "there was practically no search traffic" for Ruby Freeman. After that day, Humphreys said there was a "dramatic increase over a period of months."

Humphreys said some of the search terms between December 2020 and January 2021 were "Ruby Freeman arrested," "Ruby Freeman fraud" and "Ruby Freeman FBI."

During her testimony, Humphreys walked through her analysis of the total number of times content had been displayed to uses, known as "impressions." Her impression analysis of several videos and posts by Giuliani and former President Trump included a Dec. 23, 2020, podcast in which Giuliani mentioned Moss and Freeman, which Humphreys said received between 584,855 to 807,751 impressions.

An advertising post by the Trump campaign that falsely claimed Freeman and Moss stuffed ballots in suitcases received between 8 million and 18.2 impressions, Humphreys said.

Some of the statements Humphreys said she found in her research were from Giuliani's "strategic communications plan" to challenge the election results, which included references to Moss and Freeman.

Lawyers for Shaye Moss and Ruby Freeman said they may rest their case today.

The attorneys expect Freeman to take the stand this afternoon following Dr. Ashlee Humphreys, an expert who will testify about the reach of Rudy Giuliani's statements and the reputational impact of those statements on Freeman and Moss.

Before the jury was seated, Giuliani was asked by Judge Beryl Howell to explain remarks he made after court and online Tuesday night, after she admonished him earlier Tuesday about comments he made on Monday.

"I did," Giuliani said about making Tuesday's remarks, "but I don't think they violated the order. If I did, it was accidental."

"I will not do it in the future," he said.

In a video streamed Tuesday night on X, formerly Twitter, Giuliani said, "They're seeking $40 million. Oh yeah. They're seeking $40 million for the damage that I allegedly did to them. One of them did testify that she has no money, they do have an endless number of lawyers in the courtroom, however, for people that don't have any money."

Day 3 of the trial is scheduled to begin with a witness deposition video, finishing up the series of deposition videos that was played in court yesterday.

Plaintiffs' attorney are then expected to call an expert witness to the stand to testify about the impact of Giuliani's statements.

The testimony is expected to address the estimated cost to repair the damage done to Shaye Moss and Ruby Freeman's reputations.