Summer's hottest bag just dropped new colors and prints

The Bogg Bag is a must-have for beachgoers, moms, teachers and nurses alike.

July 25, 2024, 1:47 PM
Shop the Bogg Bag and accessories
Shop the Bogg Bag and accessories
ABC News, boggbag

The Bogg Bag, a unique and increasingly popular accessory, is rapidly becoming a must-have for beachgoers, moms, teachers and nurses alike.

Its sturdy, washable design, combined with a variety of customization options, has catapulted it to social media fame. Thousands of videos have been posted about different ways to customize and organize this unique accessory.

The bag's popularity is driven by its versatility and durable material -- ethylene-vinyl acetate, or EVA, the same material used in popular foam clogs. This makes the Bogg Bag light, robust and capable of withstanding tough conditions without tearing or breaking.

The bag's design features a square base that keeps it upright and a spacious interior perfect for carrying everything from beach towels to school supplies.

Why are Bogg Bags so popular?

In short... versatility.

What truly sets the Bogg Bag apart are the customizable options. It features a system of holes around the edge of the bag, allowing owners to personalize their bags with various accessories. These include charms, straps and inserts that enhance the bag's functionality and add a touch of personal style. Accessories like transparent zipper storage bags, phone holsters, and various hooks are particularly popular for organizing contents and keeping essentials within easy reach.

The bag's simple care routine adds to its appeal, especially among busy professionals like teachers and health care workers. It can be rinsed or hosed down after a day out, making maintenance hassle-free.

The Bogg Bag has gone viral on social media thanks to its practicality and stylish appearance, with users showing off their customized bags. From everyday errands to outdoor adventures, the Bogg Bag has proven to be an indispensable accessory for a wide range of activities.

Shop a few of our favorites below!

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Please note that these bags are selling quickly, so not all colors and sizes may be in stock.

Bogg Bag

Bogg Bag Original

The bag that started it all. With over 35 colors and prints to choose from, this bag takes versatility to a whole new level.

  • $100
  • Bogg Bagg
Bogg Bag

Bogg Bag Baby

It's the same bag, but smaller. This version of the Bogg Bag is smaller than the original, at 15 by 13 by 5.25 inches.

  • $70
  • Bogg Bag
Bogg Bag

Bitty Bogg

An even smaller version of the bag with all of the same functionality.

  • $55
  • Bogg Bag
Bogg Bag

Bogg Bevy

Easily access your coffee or water bottle with this handy accessory.

  • $20
  • Bogg Bag
Bogg Bag

Beauty and the Bogg

  • $30
  • Bogg Bag
Amazon

Bogg BRRR Cooler Insert

This cooler insert takes up half the space in the Orginal version and keeps drinks and snacks cool while leaving plenty of room for other essentials. 

  • $54.50
  • Amazon
Amazon

Bogg Bag Boozie

Keep your drinks from spilling with this drink holder that fits seamlessly into your bag.

  • $14.99
  • Amazon
Amazon

BYO Bogg Wine Tote

Carry your wine in coordinating style thanks to this convenient wine tote.

  • $46.68
  • Amazon
Amazon

Bogg Bag Clear Zipper Insert

These clear bags clip into the inside of your Bogg so you can keep everything organized.

  • $26.99
  • Amazon

Other compatible accessories

Amazon

Key Holder for Bogg Bag

  • $6.99
  • Amazon
Amazon

Phone Holder

  • $19.99
  • Amazon
Amazon

Divider Tray for Bogg Bag

  • $17.99
  • Amazon
Amazon

Clear Bag With Hooks

  • $17.99
  • Amazon
Amazon

Bogg Bag Charms

  • $15.99
  • Amazon