Web Avengers: Michael Fertik

PHOTO: Michael Fertik

Michael Fertik founded Reputation.com with the belief that businesses and individuals have the right to control and protect their online reputation and privacy.

Credited with pioneering the field of online reputation management (ORM), Fertik is lauded as the world's leading cyberthinker in digital privacy and reputation. He is a member of the World Economic Forum Agenda Council on Internet Security and recipient of the World Economic Forum Technology Pioneer 2011 Award.

Fertik is an industry commentator with guest columns in Harvard Business Review (HBR), The Huffington Post, Reuters and Newsweek. He is also co-author of the bestselling book, "Wild West 2.0." Fertik founded his first Internet company while at Harvard College. He also received his J.D. from Harvard Law School. You can follow him at twitter.com/michaelfertik.

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