Grey Poupon's 'Pardon Me' Ads Return in Style

The popular mustard commercials are reimagined for 2013.
1:41 | 02/20/13

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Transcript for Grey Poupon's 'Pardon Me' Ads Return in Style
Out to the mustard marketing campaign that had everyone's saying -- that's part namely having -- hungry. Bids back after sixteen years but what that -- made BC's nick watt has the story and whether the big new push wolf who. Cut the -- -- -- being what do you think. It's false. That's who was then commercials that went viral before we even knew what that meant. And this is -- -- Die hard style redux of the campaign the -- free for 16 news 5 o'clock AM to in the house. Sunday night -- coupon is throwing one point seven million dollars at this sad but they're hoping it's gonna have a lot of legs and they'll go viral. And save this ancient mustard. Struggling in today's crowded street condiments market. They're sticking with the -- -- -- people who speak with the British accents and New London in a Rolls Royce have impeccable taste and mustard. But in 2013. To people even remember those commercials they remember him. -- -- -- -- -- and you have any great. Sure. The oldest driver remembers the young students -- When you how many great. But yeah. Okay you -- -- Great -- never a great commercial. You commercial -- over the rule the good morning American quote ABC news Los Angeles. Hope including getting yeah it really -- -- event and yeah.

This transcript has been automatically generated and may not be 100% accurate.

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