Transcript for The Rags to Riches Story of an Online Learning Startup
Welcome to opening it. -- Open English is the leading online English school -- the Americans. And that what we did has revolutionized the way English is being taught whereas before it here. Consumer that's living in Latin America you have to get your car. And have to drive a couple hours. Traffic and opening -- it's very different so you can study English anytime anywhere and so in the course of eighteen months to go from zero to fluent and actually reached you're fearful -- him to speak English. Yeah he started very little money. I had -- on my co-founder will worsen -- the -- CNN some other programmers and moved into my apartment at the time trying to create a beta -- broken English. But that's the difference was that it was not a Silicon Valley story and a rise in Menlo park California it was stunning process. Fast forward to today. Open English seven years later as -- 440 million dollars from US venture capital firms. The snow or around here there's also some playing we're very focused on really. Making everybody very happy and their finances -- purpose -- what they do. And so one of the things he did was we went out found our director of happiness hand as he was -- -- that's the part that -- many companies stilts really invest -- and I can say that that we have some very happy people were injured in the. So what they're great things about Arab and English is that yes we we do still. Right -- -- stand -- act in our own commercials. He's going to go see this on the ago it didn't matter magnets that the president did you get a -- and immediately started clear how a lot of -- So we were looking for a bilingual act like it speaks Spanish and speak English you'll get but he's doing so and have the might -- once though they Sandra funny you do it how we can always change the -- -- shopping. But they may indeed -- It's pitcher Brett did you pronunciation rooms and children. That -- stage. What happened is that the first to commercials went viral immediately people love them. And so here I am. Several years later still acting in the commercials are still very at all actually and and then and the script writing process although RR CM Omar according he's -- one that now phones that whole process. -- this back country nor. Having started a company in Latin America bringing into the US. Very tough -- -- investors here did not understand that model didn't really feel -- understand. The Hispanic consumer not in the US but. Neither and did they really understand who they -- in Latin America. So it's taken years to really change that.
This transcript has been automatically generated and may not be 100% accurate.