"The trigger-happy African crusaders are quite content on killing innocent Muslims just like their master," the narrator says on the video while showing bombed-out homes.
"One of the things Al- Shabab has been using for propaganda purposes is that AMISOM is a Christian, foreign presence," said Ernst Jan Hogendoorn, director of International Crisis Group Horn of Africa, an NGO. "These are crusading nations trying to occupy Somalia, and they say the TFG is a puppet government of the West."
Al Shabab is deeply unpopular in the areas it rules, using brutal force to apply its version of sharia law. Music banned from radio stations, women beaten for wearing bras, people stoned to death for being accused of adultery are just some of the tactics the group uses to keep the population in line. But, said Hogendoorn, "They are more organized than the government and have a more affective military. They have a coercive advantage."