"In terms of the economy, people are just tightening the belt across the board," Martin said. "And if a plot is disposable and nobody intends to use it then it would be justifiable for a family to want to sell it."
A quick search on Martin's site or even on eBay will turn up hundreds if not thousands of people looking to sell their burial plots.
One New Jersey plot for sale on eBay is advertised as being at a "highly desirable location" with "mature trees and hills." Eternal perpetual care is included and the buyer is asking $3,200, a $25 dollar discount from the plot's original price.
But that price may not be good enough, said Martin, who said that he usually recommends a 30 percent discount for those trying to re-sell plots.
So whether it's giving up the 24-karat-encrusted coffin (averaging about $10,000) for a simpler $700 casket, American Cemetery's Robertson says there are a lot of ways the funeral industry is seeing consumers cut back — right up until their very last breath.
"We're definitely seeing people who are not looking to spend 15 thousand on a funeral and instead are being much more logical," Robertson said. "They've already paid thousands of dollars in their parents' health care, the price of shopping is growing and so now the funeral homes have to deal with that."