Money has always been an issue in dating, according to Murray A. Straus, a professor of sociology and co-director of the Family Research Laboratory at the University of New Hampshire.
"This may say crass to you, but people trade off their assets. So a man with money trades that for a woman of beauty," Straus said. "Women use their attractiveness to get a mate that has the economic resources for a good life.
"People generally look for someone who is like them and that doesn't matter whether it's money, education, IQ, religion or beliefs and values," he added. "We also know that marriages are more successful when people are more alike at the time of marriage."
Duane Dahl, CEO of Perfectmatch.com, said that more users of the site today are asking questions to his relationship experts about their mate's finances. Those questions are coming up now at the same point as ones about desire to have kids and talking about past relationships.
"A lot of the questions are really around timing," Dahl said. "What's the best time to talk about finances and what's appropriate? It becomes similar to some of those other early-stage conversations."
"What the recession has done is reinforced the importance of finance and money and the effect on a relationship," he said.
Diane Mapes, author of "How to Date in a Post-Dating World," said that people are always seeking mates who aren't lazy and have a good work ethic. The change is that people are now talking more about it.
"Right now everybody and their brother is out of work, or losing a job or knows someone who is out of work. The topic is in the air, so people are talking about it a lot," Mapes said. "As the screws tighten financially on all of us, these topics come up more."
She hasn't heard much talk about dates looking for credit scores, but "I have talked to people who will be concerned if the person has health insurance or not, and that will make a difference if they will go out with them or not."