But what exactly does a killer whale have to do with selling tires? This Super Bowl preview clip from Bridgestone provides some hint, but you'll probably have to wait until the game for the full answer.
Both Dr. Pepper and Volkswagen have a little fun with language in their Super Bowl ads. The soft drink company puns it up with the band Kiss while the German automaker presents a variation of the classic "punch buggy" game with "PunchDub."
What does a little kiss look like? If you ask the people at Dr. Pepper, it's a band of miniature doppelgangers of members of the hair band Kiss. In this ad, Gene Simmons and company join their little friends to rock out on stage.
For years, spotting a Volkswagen Beetle was cause for players of the game "punch buggy" to slug each other in the arm. In this new ad, the German automaker suggest a new version of the game: "PunchDub," which expands the roster of punch-worthy vehicles to all Volkswagen models.
Volkswagen is one of several foreign automakers with Super Bowl ads running this year, filling some of the gaps left by recession-crunched American auto companies like General Motors.