Wendy's wigs out with new ads

Walk into one of Wendy's 5,900 North America locations this week, and you may think you've walked into a Wendy's commercial.The wacky, red, pigtail wig from Wendy's wen ads has been a hit with consumers, and the burger chain, in need of a marketing hit, is trying to ride the wave. Last week, 5,000 wigs were sent to local restaurant managers and public relations folks for store employees to wear. "Hired heads" are also being sent to sports or entertainment events.Restaurants also are putting out...Full Story
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