Ratings Sites Like Yelp and Angie's List in the Hot Seat

She explained companies' A-F ratings are the average of the consumer reviews. Companies that with A-B ratings are eligible to advertise with Angie's List, but they must offer a discount with that advertisement. If their grades fall below a B, we pull their advertising, she said.

"Over the years, our members have continuely told us that they want to see discounts from highly rated service companies first, so that is the default sort order," she explained. "Members can change the default to various orders including, ratings, number of reviews, alphabetical, etc. We're very transparent with our members on how advertising is displayed. We describe the sort order logic in several places on our site in particular on our search results page and also include an explanation in our magazine to our members each month."

She also said the company sets itself apart with an outside audit of its data handling process every year.

"That audit includes an examination of whether companies that advertise are treated differently than those that do not," she said. "The audits have always found Angie's List reviews are a fair, impartial and trustworthy resource."

Page
  • 1
  • |
  • 2
Join the Discussion
You are using an outdated version of Internet Explorer. Please click here to upgrade your browser in order to comment.
blog comments powered by Disqus
 
You Might Also Like...
See It, Share It
PHOTO: Firefighters rescue a woman who got stuck in a chimney in Thousand Oaks, Calif.
Ventura County Fire Department
PHOTO: Apple Pay is demonstrated at Apple headquarters on Oct. 16, 2014 in Cupertino, Calif.
Marcio Jose Sanchez/AP Photo
PHOTO: Up in Ash: Mount Sinabung Erupting
Tibt Nangin/Anadolu Agency/Getty Images
PHOTO: Defendant Jodi Arias testifies about killing Travis Alexander in 2008 during her murder trial in Phoenix, Feb. 20, 2013.
Charlie Leight/The Arizona Republic/AP Photo
PHOTO: Kim Kardashian, Kanye West, their daughter North West and Delphine Arnault attend the Givenchy show as part of the Paris Fashion Week Womenswear Spring/Summer 2015, Sept. 28, 2014 in Paris.
Bertrand Rindoff Petroff/French Select/Getty Images