Dutch Supermarket Lets Customers Test Toilet Paper

June 12, 2014 — -- One Dutch supermarket chain has gone above and beyond the call of duty to make sure customers avoid buyer's remorse when purchasing toilet paper.

A Reddit user posted an image with six toilet rolls hanging on the wall next to a toilet, purported to have been photographed in a Jumbo supermarket in the Netherlands.

"This toilet at a Dutch Supermarket lets you test the brands of toilet paper they sell," the Reddit user posted.

Jumbo did not respond to a request for comment from ABC News.

Jon Springer, retail editor at the twice-monthly distributed Supermarket News, said the concept gives a product vendor an intimate opportunity to showcase whatever brand they are hawking.

If the photo is authentic, Springer said, "It strikes me as a clever way to sell something that generally sells itself. Toilet paper is something people stock up on and don’t give a lot of thought to."