One Dutch supermarket chain has gone above and beyond the call of duty to make sure customers avoid buyer's remorse when purchasing toilet paper.
A Reddit user posted an image with six toilet rolls hanging on the wall next to a toilet, purported to have been photographed in a Jumbo supermarket in the Netherlands.
"This toilet at a Dutch Supermarket lets you test the brands of toilet paper they sell," the Reddit user posted.
Jumbo did not respond to a request for comment from ABC News.
Jon Springer, retail editor at the twice-monthly distributed Supermarket News, said the concept gives a product vendor an intimate opportunity to showcase whatever brand they are hawking.
If the photo is authentic, Springer said, "It strikes me as a clever way to sell something that generally sells itself. Toilet paper is something people stock up on and don’t give a lot of thought to."