Dutch Supermarket Lets Customers Test Toilet Paper

PHOTO: Dutch supermarket Jumbo displays an array of toilet paper.Shishdem/Reddit
Dutch supermarket Jumbo displays an array of toilet paper.

One Dutch supermarket chain has gone above and beyond the call of duty to make sure customers avoid buyer's remorse when purchasing toilet paper.

A Reddit user posted an image with six toilet rolls hanging on the wall next to a toilet, purported to have been photographed in a Jumbo supermarket in the Netherlands.

"This toilet at a Dutch Supermarket lets you test the brands of toilet paper they sell," the Reddit user posted.

Jumbo did not respond to a request for comment from ABC News.

Jon Springer, retail editor at the twice-monthly distributed Supermarket News, said the concept gives a product vendor an intimate opportunity to showcase whatever brand they are hawking.

If the photo is authentic, Springer said, "It strikes me as a clever way to sell something that generally sells itself. Toilet paper is something people stock up on and don’t give a lot of thought to."