New Orleans Prepares for Super Bowl 2013 and Mardi Gras
It's a whopping figure compared to the past Super Bowls in New Orleans and a reflection of the expanding efforts of the National Football League to create an extravaganza for the community.
In the weeks leading up to the game, the NFL hosted more than 30 charitable events, including food donation collection in partnership with the Second Harvest food bank and a climate change initiative to limit the overall greenhouse gas impact of Super Bowl activities.
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The economic impact of Super Bowl 1997 was $249 million. In 2002, it was $299 million.
"It's an amazing time to live in this city," Cicero said. "If you've been here seven and a half years ago when we were knocked out, our knees in 15 feet of water for three weeks, you would never say we'd be able to come as far as we have and be better in a lot of areas than we were before. Our goal was not to be just back but to be better."
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