Twenty-one specific hot-ticket items will be guaranteed at discounted prices for in-store customers who have wristbands. According to a Walmart circular, these items include an iPad mini at $299, which includes a $100 Walmart gift card with purchase, available starting at 6 p.m. for one hour.
Starting at 8 p.m. on Thanksgiving, items like Beats by Dr. Dre Solo headphones will be available to wristband holders for $114.95, a savings of $85. For one hour starting at 8 a.m. on Black Friday, iPhone 5S models will be available for $189 with a two-year contract and come with a $75 Walmart gift card for a future purchase. In addition, customers can also trade in their old iPhones for up to $300 of in-store credit toward the purchase of their new smartphone and a wireless contract.
"It's the Super Bowl of retail," Bratspies said. "You've got to be on the field and ready to play."