George Alcorn is a third-generation Texas oilman. His grandfather drilled for oil in the 1930s, then his father and his uncles followed suit.
When Alcorn, 51, looks into the future of his business, though, he doesn't see black oil gushing from a well — he sees steam. Alcorn recently revamped his business strategy from traditional oil exploration to using abandoned wells and drilling technology to generate geothermal energy as a way to power cities.
The rough-and-tumble image of the Texas oilman may be turning "green." An increasing number of Texas oilmen and companies are following Alcorn's lead and swapping oil and gas production for cleaner, renewable-energy strategies.
"We're trying to catch the new wave, not get swamped by it," Alcorn says. "You're going to see more oil companies doing this. There's a great opportunity to make some money here."
With mounting national interest in renewable energy, oil companies are starting to think in renewable terms. President Obama's $800 billion economic stimulus, which contains incentives for renewable projects, has helped push the swing.
The most visible example of the shift has been T. Boone Pickens, the iconic Texas oil tycoon who has been promoting his plan to turn the country toward alternatives such as natural gas, wind and solar energies.
But there are others, including:
•Hunt Oil, a well-known name in Texas oil production, which has a subsidiary researching opportunities in renewable energies.
•Shell Oil, which has teamed with Dallas-based Luminant to build a giant, 3,000-megawatt wind farm in the Texas panhandle.
•Herman Schellstede, a venerable offshore oil explorer and "wildcatter" from Louisiana who is developing a wind farm off Texas' eastern coast.
Texas leads the charge
The exploration of renewable energy sources by Texas oil executives could have a significant impact on the budding industry, says Michael Webber of the Center for International Energy and Environmental Policy at the University of Texas-Austin.
Texas oil companies have the distribution pipelines, deep pockets and subsurface technology needed to quickly ramp up the country's renewable energy supplies, he says.
"There's this Texas wildcatter attitude: these people 60 years ago would go out looking for oil and just find it," Webber says. "That attitude still exists and now they're trying to build wind farms and solar power pants and geothermal fields. It could really change things in this country."
Texas has been the epicenter of the country's oil and gas production since oil first bubbled up in 1901. Today, even Texas lawmakers are readying for a seismic switch from fossil fuels to renewable energy production.
There are currently more than 30 bills related to renewable energy, including 18 solar power bills, in the Texas Legislature that would give incentives to renewable projects, says state Sen. Troy Fraser, chairman of the Senate Committee on Business and Commerce.
Texas' vast open land, oil infrastructure and miles of distribution lines make it ideal for it to be at the forefront of developing the country's renewable energy industry, he says. According to state benchmarks, by 2020, Texas should be getting 20% of its energy from renewable sources — leading the nation and much of the world, Fraser says.
"The train has left the station," he says. "We're past the point of arguing of whether you agree or not. Texas has to focus on capitalizing on its strengths."