But hooves were back on the beer company's agenda as of earlier this month, when Budweiser unveiled a Facebook page showing three possible Super Bowl spots, including one featuring the Clydesdales, and asking Facebook users to vote on which one would make it to the big game.
Whether the Clydesdales won out is still uncertain, but at the right, check out clips from two other Budweiser ads, including one starring cycling champ Lance Armstrong, that are in the Super Bowl lineup.
Budweiser may have Lance Armstrong, but sometimes a famous fictional spokesman can be just as good as a real one. Both HomeAway.com and Coke this year chose to feature beloved fictional characters in their ads.
How does a little-known Web site make a big impact? Recruiting actors who played the lead roles in one of the most memorable comic movies of the 1980s may be a good start. In a commercial for vacation rental Web site HomeAway.com, Chevy Chase and Beverly D'Angelo reprise their roles as the Griswolds, a couple led their family on a disasterous roadtrip in the film "National Lampoon's Vacation."
This Coke ad makes a nod to today's tough economic times with some help from Fox's "The Simpsons." In the commercial, the character of Mr. Burns, the show's greedy billionaire, loses his fortune.
Domain name registrar GoDaddy.com and text-message information service kgb both have had ads rejected by CBS. The GoDaddy ad featured an effeminate football player-turned-lingerie designer, while the kgb ad did a literal take on the phrase "head up the ass." But both companies also submitted ads the were accepted by CBS.
In "Movies," Indycar racer and GoDaddy spokeswoman Danica Patrick spoofs classic '80s films "Weird Science" and "Flashdance" while showing a bit of skin.
It's Baldwin vs. Baldwin in this kgb commercial. In the ad, Stephen and William Baldwin race to figure out how to save themselves with just one parachute on hand. Stephen Baldwin turns to Web browsing to search for information, while William Baldwin texts kgb. You can guess who wins.
Who needs famous faces when you've got adorable infants and exotic creatures? Below, E-Trade returns to the airwaves with its famous talking-baby theme while Bridgestone recruits a sea creature in distress to advertise its tires.
Here's the thing about babies: they tend to grow up. That's why fans of E-Trade ads will notice something different this year: the baby fronting the online investing company is not the same one made famous in E-Trade ads from years before.
"We've had tremendous success with the campaign to date, but babies grow up and we needed to cast new talent because we were needing new footage to work with," a company spokeswoman said.
Fans of the original E-trade baby, take heart: the new one is pretty cute too, as evidenced in these commercial outtakes released by the company.
Animal ads are all the rage this year, according to Barbara Lippert, an ad critic for Adweek. Expect to see chickens, dolphins, a beaver and a groundhog all starring in this year's commercials, she said.
Tire maker Bridgestone, meanwhile, has chosen a whale of an ad, literally: a killer whale features prominently in its commercial.