As his business grew, he thought a catchy phone number like "1-800-GOT-JUNK" would work better as a company name, but at first the number was taken and actually rang to the Idaho Department of Transportation. Scudamore said 60 phone calls later, he convinced them to let him have the number.
Running his company with the enthusiasm of a start-up, Scudmore holds mandatory daily office huddles to discuss numbers.
Despite the dirty work, he makes sure all of the trucks are clean, and he believes in free advertising at all costs -- his own car is wrapped in the company logo. Trucks are also left in prominent places as billboards when they are not being used.
Chasing a bottomless pit of junk, a seemingly endless demand, Scudamore said the next step is to expand the business to more countries. He also wants to professionalize more dirty jobs that are generally a pain to get done, such as landscaping, maid services, carpet cleaning, window washing and house painting.
"I believe we can take out model, 1-800-GOT-JUNK, and make it a billion dollar business, whether it's just in junk removal, or a second brand that we started calling 1-888-WOW-1DAY-Painting," Scudamore said.