From Hints to a Healthier Life to Why Overweight Women are Earning Less Money

Rebecca Jarvis reveals what you need to know this week on Real Biz 3.11.2014.
3:00 | 03/11/14

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Transcript for From Hints to a Healthier Life to Why Overweight Women are Earning Less Money
Hello and welcome to -- this I'm Rebecca Jarvis here in New York City and here's what's happening right now. An -- that makes reading more fun for the kids also -- -- on how to be more healthy one drink at a time and what is the average overweight American. Lost twenty pounds we will have the shocking answers coming up for you next want to get right to with no I want you to check out this video of a toddler. Trying to get a magazine to work like an iPad take a look. I yes the Mary Claire magazine doesn't work quite like the iPad babies love this stuff. You see it all the time in parks and playgrounds kids playing on iPad rather than reading -- getting our kids to pick up a book. Can be a daunting task these days but parents don't give up hope just yet -- new -- Epic is tackling that challenge by making reading more fun. On the no books that kids -- -- getting used to the ones that they love and joining us now from Skype is Kevin Donahue he is co-founder of epic. And formerly worked as an executive in YouTube and Google it's so nice to have you with us -- And Rebecca thanks good to be here. So tell us about this -- how does it work. So. It isn't -- look at subscription based service for children for children's books. -- -- -- -- -- And all people have to do is download it from the App Store you can find it by searching addict looks in the App Store. And what it does this is basically offers thousands of great children's books. Available at the touch of -- finger. Instantly streamed into the -- -- -- read it in a really more -- less free unfettered -- way in the duty for. One of the things that we found the media started looking doing something like this is that the services out there today require its download books one by one -- -- Pretty frustrated against. Well I can be frustrating it can also be expensive and I've heard a lot of different apps these days being described as being Netflix of and then you name it whatever it is. -- shows children's books is your category and also -- Other app makers out there just choose books as a very broad spectrum category why focus in on something so specific. Well we're all parents ourselves our team here hands. We. I also see from my personal experience my daughter was finally started thinking about this end. I thought I had ended in all he's doing on the that was basically planning reverse pass. 60. You know I'm sure other parents has -- this I stirred talk to my friends and I realized I was pretty common problem. So we decided what you see this platform a mobile devices and -- in particular. And why don't we take excited kids how to route -- and wanted to introduce a great reading experience on that device. Because it really didn't exist yet. And how do you know I mean we're looking at some examples of kids flipping through the pages but how do you know that kids are actually reading. As opposed to just playing with the -- the way they would normally and flipping through pages. So that's one of the great things about this is more than it is a services that -- the -- in the cloud and a library. Where enabling the parents Jesse reading -- indicates conceded to so they -- which folks have been -- for how long it. Kids can read books that parents and his -- which -- -- like more than others. And in addition to that we consider just considerable to -- read kick flips through every single page we -- you. As we track at the length of time that a child is on pace and we didn't know if they finish the -- -- not. Lots of schools these days they're what I mean there's plenty of schools that are getting -- they're going -- -- -- but they're also. -- major portion a lot of schools to have eyes on paper to have kids not just looking at -- computer screen all day. How in that world in that environment to -- scale this company. Right -- I think. It's some inevitable that these devices are out there you know the primary computing device for consumers now is the molten glass. So if they're going to be an existing -- in the home parents are -- how many kids you have access to them -- is trying to create good screen time. This can live. You know very well hand in hand with -- books -- other print materials is just another way that you -- You can leverage rooting for kids you can create a huge volume notebooks -- when you don't normally. Elsewhere and then also they can take it everywhere they can download books directly to the tablet making even taking in the car -- or whatever. And as somebody now who has gone through the entire process of getting into that App Store and there's a lot of people out there who have their own ideas for apps. What is your best piece of advice to an app maker right now who's like how do I get in that mix. Rice obviously you know myself and the team were Silicon Valley people who -- other companies. -- we skills needed to large you know funds that users. What's going on now it's it's quite challenging to being App Store where there are hundreds of thousands of apps available we'll be Google play and -- in the App Store -- outsource. -- -- -- -- -- -- You know we just launched recently were receding. Amazing feedback from parents and from teachers want using classrooms. I would say build something you're passionate about build something that people can relate to you -- solves the problem. And that's the wakes you up to really rise. The other apps. Build something your passion about we like that Kevin thank you so much for joining us some real -- Great things longer. Here's a -- to tackle obesity in America -- drink more water. We -- know the advice but we tend to drink soda instead because the -- I admit. Regular water I often -- go for the Diet Coke instead. Well that's going -- to bring nor in former AOL executive Kara -- created -- water to healthy flavorful alternative. And she joins us now from Skype it's so good to see you care up. Mario I'm doing very well we have some of your waters right here in the real -- studio with us. Your back story when I first met you I loved your back story because you basically created this as you -- how good your drinking -- hit but Ukraine it hit. As you are literally trying to get rid of all of the toxins all the diet. Soft drinks in your life. Yeah exactly and add to your point about -- out -- -- I was drinking quite get it back and it wanted to drink water back -- drinking water was just. Really difficult because it was so boring and I started throwing -- and water. And pretty soon found that got -- -- enough to get -- actually and walked. -- you started throwing -- and and I love also that the neighborhood kids started coming over to your house and is said to their parents. Mom dad like I want the water -- that we're drinking -- Over at the golden house I want to figure out and then the parents came to -- and said what -- you putting in your water. And it was just -- -- -- -- -- so many people were confused because. A lot of flavored waters are out there and today pretty much every -- water has some sort of sweetener in -- various. Stevie or sugar or NutraSweet. You know what whatever it is so we really were. Going -- capture a market that did not acts. For people that wanted to drink water really just didn't want all -- sweetness and how did you land the first big deal Kara. So. I really just put the product in my car and delivered it's a whole foods in San Francisco. -- It asked -- I can't get an arm shell out. And I think you know like every good -- and -- is trying to you can't figure out first how do I get it -- and how. -- right you know make sure that against -- So was just really about tenacity and going to the right places it probably also -- you had a background. In the tech industry. And and for example -- is is a very exciting product people around the country forget it but out in San Francisco there's a huge population at street. Absolutely in addition to stores like all -- -- sent many star products we have many corporation -- that are. Trying to make sure that there employees. Well -- -- is such as insurance and Google ad based but I. Are all drinking our products. I also heard as far as employees go one of viewers -- is it true ten pounds. After giving up diet sodas and drinking water. Absolutely. So we hear. Every day from consumers as well we're back. You know they try our product patents what's interesting is many good people that are drinking -- products are. Really wanting to drink the water -- -- but it really find it difficult to -- it and many people are lifestyles that. Our continents during her off -- -- take a look at sort of what it needs more bodies out. Many people are getting diagnosed with diabetes today. We have a number pregnant people that are contacted us and number answer patient's really want to do away. Where it. -- sweeteners and -- -- -- again whether it's sugar or ST yeah. -- our product really fits the bill. Give and given that in each that your product has carved out car Kera. Do you see yourself sticking to a water lane or do you think that -- could become something bigger than that and that you would actually go into other product categories -- -- focused on water. But we and number request from consumers -- were the first stop for realizing. You incident in their drinks and and ultimately their news. And so are consumers really. Anymore or aware what they're getting into their -- adds. I I think there it's definitely. Sort of lends itself to be able to do -- But in the near future our waters. Caracol and founder and creator -- water thank you so much for joining us today at real -- Sumatra. Sticking to that topic of obesity what is everyone in America lost twenty pounds -- that is eight billion dollar question ABC news -- -- -- Cutler is asking in his new hit series. What -- here's a sneak peek. OK America. Here's the deal. More than 217. -- of -- are overweight or leaks and so we wonder what if everyone lost twenty pounds so heavier white females tend to earn less bigger paychecks for women. Bigger bottom lines of businesses. Every year companies -- about. Dollars productivity. Because of -- work cause by weight related issues. Four point three billion dollar gap locked every year Dan -- joining us here with the first of all great new series what F thank you very nice catch it on ABC news digital -- and and -- Yahoo! News as well and I Yahoo! News as well. Sit sit you pose this question -- every week what is right what -- -- and this question this time was what have we lost more weight. -- with -- whole thing is that you were trying to look at it topics that might be timely so you know coming around New Year's resolution everyone wants either quit smoking or lose weight or whatever it might possibly be. And so we you know we kind of -- -- out further and -- what if everyone did this you know and and so with losing twenty pounds when it you know exactly. Twenty pounds seems to always be that kind of key figure that everywhere thank -- from overweight and obese if I lost when he how to feel lot better ourselves. So we -- -- to do some research and digging -- this you know what kind of an impact -- -- -- actually make economically. It is significant as we saw -- staggering four point three billion dollars in productivity now that's primarily attributed. Two absenteeism so this is. Considered overweight and obese employees that are either having to call out sick for work or having to tend to medical or or some kind of and -- an issue that's. Four point three billion dollar that's a lot of shocking to think it's important that four point three billion dollars of people are not in the workplace essentially it right. -- -- And the thing and what's what's -- about this is that it's twenty pounds so it's like you know you can say. With sixty pounds or hundred pounds you know obesity that you would understand would have a are -- significant impact. But twenty pounds. Most of America two thirds of America's either on the borderline of either being overweight or obese and again now with -- as a former fat kid that used to be debated by Snickers bar I understand the difficulty with trying to lose way. At the same time. There is a serious obesity problem in the country and to actually look at the economic and look at kind of overall impact of what would it take if we -- all lose twenty pounds. That was sort of that the Genesis for this so. Given the fact from the CDC standards of two thirds of the country being overweight or obese if everyone dropped twenty pounds. We would then be on the border of being normal. Overweight and have serious. You know -- serious effects from. -- showing a map right now of some of the states with the highest obesity epidemics but you also as I understand it looked at the individual. In all of this -- well because it's one thing. I think it's really difficult in this conversation you talk about it from a national standpoint right we'll -- oh we have a problem right but -- -- seeing me thing. It's very different. About how we would even approach it -- and you looked at some statistics about money that people are making. And the fact that it once you hit that obesity level there's a very different. Salary income expectation. Look -- salary income and it also look at the health care costs you know for health care costs is to -- On average for every obese individual they're paying an extra 2700. Dollars a month now if I'm not -- -- season a year a year -- -- that's a lot. 2700. Dollars additional money I you're just because your weight -- exactly which is why twenty pounds -- mean the difference between singing almost 3000 dollars -- here. You start to add that up that's a 190 billion dollars across the country. On our health care system that's Medicare that's Medicaid and that's also. Employer sponsored insurance is but -- -- talking about salaries and wages now about thirty years ago or -- from past thirty years years. Economic researchers have been compiling data on about 7000. Americans. All all races on socioeconomic backgrounds are a clear example of of the population of the country and what they found. Was that heavier women and those that generally fall in the overweight or obese category are making less money than those that are not in those categories. In fact up to five point 6% of their salary is decreased because of this twenty pound. Increase in weight so it was really surprising for us to find that you can have that much of a significant change in your paycheck. Just by twenty pounds what what surprised you announced. You know I -- -- the -- at that the pay disparity I think was it was the biggest thing I guess you know what's which is what about the whole series is that. You look at twenty pounds which is the weight of a car tire war case of beer and choose your analogy -- And you know you don't think it's not gonna have that -- -- much of an impact. But you know when looking at five almost 6%. The pay increase and oftentimes that can be a two year increase of you know for -- salary huge exactly so you know the small steps of course as there are coming out how we can lose weight drinking -- water things like that small steps. You know that really kind of -- for our bottom lines by -- shrinking. Bottom line that I had a feeling now it's coming but Dan. Yeah look I love this idea the -- F. Series things on ABC news -- Yahoo! yes and people can check you out anytime of the week at least half of the day absolutely coming up next what the new slip. Are so now we're working on what if you could drive a car a 100000 miles on one tank of gas. There is the technology out there and would it would even be beneficial. So we're looking at that I think a lot of people it's that yes I'd be very beneficial you'd be in my wallet you wouldn't be surprised though there are actually some drawbacks of that -- that's it -- like to call so I like to see what exactly appreciate and Cutler thank what if David Leavitt the other -- -- have a great life. We'll hear from you have never felt like you were discriminated against at work for being overweight it will tweet us -- -- -- with RJ and they -- so much for joining us this week until next time. As Rebecca Jarvis from New York --

This transcript has been automatically generated and may not be 100% accurate.

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