"30 Rock" has all the components of a hit sitcom: an all-star cast, a mantel full of awards, critical acclaim and the hottest celebrities banging down its door for cameos.
So why isn't anyone watching?
"['30 Rock'] is an acquired taste," said Matt Roush, a television critic at TV Guide magazine. "The nature of the show is that the humor is bizarre and absurdist, which critics love but that isn't all that mainstream."
Industry insiders say that while "30 Rock" continues to rake in awards...Full Story