Courteney Cox Close to 'Cougar Town' Character

"It's sort of a female 'Wedding Crashers,'" she said in the December issue of Vogue. "It's these two girls who are aspiring cougars. It is so a comment on the sexual double standard -- and what's been ironic is how hard it's been to get this movie made. Studios want it, but they're afraid of Middle America. They'd want to change it; they're saying, Oh, you can't do that, people just can't imagine you…"

Courteney Cox Pal Jennifer Aniston a Cougar, Too?

Can't imagine Aniston with a younger man? They have only to look at pictures of Aniston with John Mayer, the 31-year-old singer who recently helped her celebrate her 40th birthday, which officially makes her a cougar.

Lawrence is hoping to milk the term for more laughs while also commenting on the sometimes vexing place that single women over 40 find themselves.

"It's a burden for a lot of women in my life," he said. "In its positive sense, this show is about, I hope, female empowerment, a woman getting over fear of being judged, learning that she's allowed to have fun, even though there seems to be a double standard."

The very notion of an older woman with a younger man still titillates audiences.

"You wouldn't have a sitcom about a man that age looking for a younger woman," Tedra Osell, a former college professor who writes the blog "Bitch PhD," told ABCNews.com. "It doesn't have that sense of turning the stereotype on its head. The older woman-younger man can be played for laughs but also titillation."

Osell finds the word "cougar" to be a put-down -- a reaction to women's growing sexual and economic independence.

"As much as I hate the label, though, it's hard to get too worried about it," she added. "Women having economic independence is a good thing.

"Plus, I have to say, it's kind of nice that we're in a cultural moment where Americans finally acknowledge that middle-age women have sex."

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