"From a business standpoint, it's a very smart model because they tap multiple revenue streams," said Albert Lee, deputy editor of Us Weekly magazine, which is putting out a special "bookazine" dedicated to all things "Glee" this Friday. "They're doing merchandise, they're doing albums, they're doing singles, they're doing a tour. They even have a young adult 'Glee' novel. They've thought of every way to tap the teen market."
Does that mean sneakers, denim lines, perfume and workout DVDs from the guys and girls of "Glee" can't be far behind? Yes. But, beneath the plastic packaging, "Glee" seems to have a heart of gold. If it loses that, to answer the question with which we began, it can kiss the speedy song sales and advertiser-friendly ratings goodbye. (To put it another way: Maybe Terry Richardson photo shoots featuring lollipops and panties should be tabled for the time being.)
"If you strip away the clever production values and marketing, it's the same message as an after school special," said Lee. "Drugs are bad, listen to your parents, believe in yourself, love rules."