Glenn Beck's Jeans and More Surprising Celebrity Endorsements
The conservative talk show host is selling $130 jeans.
Oct. 17, 2012 — -- intro: Sure, Glenn Beck said he would create a clothing line the day he left Fox in 2011, but you'd be forgiven for wondering whether the conservative talk show host would really go the route of Diddy, J-Lo, Kim Kardashian and so many other celebrities who endeavor to have you wear their branding on your backside.
Turns out, he kept his word. Three weeks ago Beck debuted 1791, a collection of T-shirts and fleece zip-ups named after the year the Bill of Rights was ratified. It's seeing "gangbuster sales," according to his own news site, and the line "mirrors the philanthropic arm of Newman's Own," again, according to Beck's website, by donating part of its proceeds to charity.
This week, Beck revealed 1791's denim line with a video in the running for Most Patriotic Advertisement Ever.
"These were the first American blue jeans," a Southern-sounding narrator says (nevermind that Levi's and Lee started making jeans in the U.S. in the 1800s). "The jeans that built America. And they were built in America. Built at a time when things were timeless. ... A time when people worked for their dreams and their dreams worked for them."
Meanwhile, an attractively rugged man welds and drills things in the tundra, presumably having his dreams work for him.
"Americans built locomotives and put a man on the moon," the ad says. "Well, maybe you won't get your chance to go to the moon, but as an American you sure as heck still can shoot for it."
Apparently, by buying a pair of Beck's jeans. Drop $129.99 on a pair of his baby blues and try to get on up to that big 'ol rock.
Beck's 1791 collection isn't the only questionable celebrity product pairing:
quicklist: 1title: David Hasshelhoff for Leanpocketstext: He once baked on the beach, now he's getting cozy with a microwave. "Baywatch" star David Hasselhoff's latest role is playing Gunther "Mr. Lean" Hasselhoff, a German-accented man who touts the "hot delicious goodness" of Lean Pocket microwaveable sandwiches.
Wearing a face full of makeup and looking like Liberace's younger brother, Mr. Lean introduces himself as a lifestyle consultant. In the ad titled "Lean Pockets: A Fashion Intervention," Mr. Lean offers fashion advice for the office (hint -- wear more green) and seems to being giving fitness tips as he dances a jig with a young girl while chanting, "Do it, do it, do it."
Of course, everyone is encouraged to eat Lean Pockets. Inexplicably, the ad also features lots of cats, one in a litter box. It might seem a far fall from Hasselhoff's former gig on "Britain's Got Talent," but as Mr. Lean says in the ad, "Life is all about making the right choices."media: 16655631
quicklist: 2category: title: Lissa Rinna for "Depends"url: text:In a commercial for Depends brand adult diapers, "Days of Our Lives" actress Lisa Rinna shows off her famous pout and posterior while posing on the red carpet in a form-fitting dress -- with Depend's new Silhouette for Women underneath.
"I am wearing an evening gown, for God's sake! And you can't tell I have it on. Check out the booty!" Rinna gushes, turning around. "It feels great -- and they're so soft."
Even her husband, Harry Hamlin, put the product to the "touch test," running a finger down her backside. "You can't even tell she's wearing it," he declares.
Rinna, 49, insists she has nothing to be ashamed of.
"I am a champion for positive self-image for women," she says in the ad. "The new Silhouette makes a woman feel confident, and it's fashionable."
Moreover, Rinna is endorsing the brand for a good cause: Depend maker Kimberly-Clark agreed to donate $225,000 to Dress for Success, a charity she supports.