Jimmy Ruffin, Motown's Underrated Soul Singer, Dies

— -- Jimmy Ruffin wanted to go it alone.

The singer – who died Wednesday at the age of 78 – had the chance to join The Temptations, the Motown hit-making group. But instead, he said he allowed the opportunity to go to his younger brother David.

“I was working and my brother wasn’t, so I suggested him for the job and he got it,” he said in a 1966 interview. “I think I’m much happier working as a single than I would be in a group.”

Ruffin is best-known for the 1966 smash “What Becomes of the Brokenhearted,” which peaked at number seven on the Billboard Hot 100. But his solo ambitions and “outspoken” nature, as he called it – along with his brother’s gigantic talent – kept Ruffin from achieving the heights of popularity of other Motown Records performers.

Motown founder Berry Gordy released a statement on Ruffin’s passing, calling the performer “a phenomenal singer.”

“He was truly underrated because we were also fortunate to have his brother, David, as the lead singer of the Temptations, who got so much acclaim,” Gordy said in the statement.

“He was a wonderful human being, quiet and unassuming, who touched many lives with his music, not just here in the states, but overseas as well.”

Ruffin was born Collinsville, Mississippi, in 1936. Davis, later known as David, came a few years later. The family sang together, with a focus on church choir. Ruffin and his siblings went by the name The Spiritual Trying Four. The brothers also appeared in the Dixie Nightingales, a gospel group.

Jimmy Ruffin was signed to Motown in the early 1960s, but often found himself in background roles, contributing to other performers’ studio sessions. He was drafted into the Army.

Ruffin found his greatest successes after returning from service.

As David Ruffin became an international star, contributing lead vocals on hits such as “My Girl,” Jimmy Ruffin carved his own successful path. An injury kept Ruffin from working his full-time job at Ford, leaving him additional time to pursue his singing career.

He made the most of that opportunity.

Motown songwriters penned a melancholy song, “What Becomes of the Brokenhearted,” for the group The Spinners – but Ruffin suggested he record the song instead. He felt a connection with the lyrics.

The songwriters agreed, and Ruffin secured his greatest hit. His vocals bringing a yearning, longing tone to the lyrics.

“As I walk this land of broken dreams, I have visions of many things/ But happiness is just illusion/ Filled with sadness and confusion,” he sings at the song’s opening. The lyrics fail to answer the central question – what actually becomes of the brokenhearted? – instead reflecting on loss, dealing in pain, documenting a heart’s splintering.

Other hits followed, including “I’ve Passed This Way Before” and “Gonna Give Her All the Love I’ve Got.” But as his chart momentum waned in the United States, and as other Motown performers found success by recording his songs, Ruffin turned his attention to England, attracting new fans there.

Even at the height of his stateside fame, Ruffin embodied the role of reluctant star. In a 1966 profile by reporter Kurt Lassen, Ruffin discussed his hobby – math. “I find a fascination in working with mathematical problems. It seems to relax me,” he said.

Ruffin reflected on the missed Motown opportunities for an interview recounted in the book “Motown Encyclopedia.”