Cruise has become someone you almost laugh at," Ronn Torossian, the CEO of 5W Public Relations, told ABCNews.com in 2008. "People talk about him like they would about Michael Jackson or Mike Tyson."
It didn't help that "Valkryie," Cruise's first film as an independent producer, tanked at the box office. It was time for Cruise to stage a comeback and he did.
After lying low, he returned to the Oprah Winfrey Show in 2008 and made fun of his couch-jumping appearance. Later, he apologized to Lauer on the set of the "Today" show.
"It's really very much about him trying to undo the damage that he did," US Weekly's Bradley Jacobs told ABCNews.com in 2008. "And I do think it's working."
By decade's end, Tom had re-established his reputation as a movie star and solidified his public image as a loving husband to Holmes and hands-on dad to daughter Suri.