'Paparazzi-Proof' Condo: Pure Privacy or Marketing Ploy?

At worst, it could backfire. It's a perverse circle of life: In L.A., paparazzi, celebrities and businesses need each other to survive. Say a star strolls into a store. The store then tips off a paparazzo to snap photos of the star. The paparazzo then sells the photos for a paycheck, the store and the star get free press, and the star probably gets free stuff. Everyone wins! Except, perhaps, the Carlyle.

"They're just violating their own marketing principles because they won't get free advertisement," said Flores. "It's a lose-lose situation for them. It's a big marketing campaign that's going to fall on its face."

Plus, will celebrities really flock to the Carlyle considering all the attention focused on it? Schneider would not reveal which, if any, stars are thinking of buying in the building -- whoever they are, their pockets have to run deep: Units start at $2.9 million and go up to $14 million for the penthouses -- but if the elite jet to private South Pacific islands for vacation, it stands to reason they won't want to come home to one of L.A.'s most buzzed-about properties.

Prices for units in the Carlyle start at $2.9 million.

"The hardest part will be if they can fill the building with A-list celebrities," Morgan said. "Then we'll see if it's worth our time to sit out there and wait."

Chad Rogers, a high-end real estate broker featured on Bravo's "Million Dollar Listing," said he has a celebrity client interested in buying in the Carlyle. But he conceded that neither he, nor any broker, nor any building in L.A. can provide the privacy the crème de la crème of celebrities crave. Want real "paparazzi-proof"? Get out of town.

"There's no such thing as paparazzi-proof here," he said. "The only thing that's paparazzi-proof is a steel box without any windows."

Briana Weatherspoon in Los Angeles contributed to this report.

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