How to Out-Behave Your Business Competitors

More profoundly than just getting things done, strong connections with others represent a value unto themselves. Relationships lie at the heart of who we are as humans; they give our lives meaning and significance. When we die our headstones seldom read SYLVIA JONES,1960–2042,
VP OF STRATEGIC PLANNING AND IMPLEMENTATION.
MADE THE NUMBERS 16 QUARTERS IN A ROW.

Instead, we write STAN SMITH, BELOVED HUSBAND, FATHER, BROTHER, UNCLE. HE MADE THE WORLD WARMER WITH HIS SMILE.

Though our jobs may make us wealthy, our relationships give us lasting value and enduring worth. Building stronger relationships, then, can lead to more than success: It can lead to a kind of significance.

Notes

1. "Revision Summaries: The Hundred Years' War -- 1337–1453," Arnold House School, www.arnoldhouse.co.uk/site/pub/Pupils/history/history _rs_100yearswar.html.
2. "The Queen at 80," CBC News, April 20, 2006.
3. Adam Smith, The Wealth of Nations (New York: Bantam Classics, 2003).
4. Daniel Gross, "In Praise of Bubbles," Wired, February 2006.
5. "Google Company Overview," www.google.com/corporate/.
6. Thomas L. Friedman, The World Is Flat: A Brief History of the Twenty-First Century (New York: Farrar Straus and Giroux, 2006).
7. In the interest of transparency and full disclosure, it should be known that I have long-standing collaborations and commercial relationships with some of the companies that appear in one form or another in the book. I have tried to be fair and impartial in my analysis of them and their activities and to be truthful when selecting quotes and anecdotes to use.
8. Matthew Hamblen, "CA's Swainson Outlines Customer Advocate Cuts," Computerworld, November 16, 2005.

Excerpted with permission from "How: Why How We Do Anything Means Everything... in Business (and in Life)," by Dov L. Seidman. Published by Wiley & Sons, NY. © Copyright 2007 Dov L. Seidman.

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