The Flavor Point Diet

"Good Morning America" medical contributor Dr. David Katz has come up with a diet that promises to let people eat all their favorite foods and still lose weight.

After conducting extensive research at the Yale-Griffin Prevention Research Center, Katz found that by following flavor themes each week, dieters could reach the flavor point at which they'd feel completely satisfied and full.

Combining his medical knowledge with his wife's expertise -- she is a neuroscientist as well as a gourmet cook -- Katz has created a diet that he says will result in people eating less not because they are starving themselves but because they feel full.

An excerpt of the book is below.


Tapping into the Flavor Point will revolutionize the way you think about eating.

At some point during every eating experience, we all begin to feel full and fulfilled. When you reach that point of fulfillment -- what I call the Flavor Point -- you stop eating. If you reach the Flavor Point early enough, you will feel full and fulfilled on fewer calories. If you reach the Flavor Point too late, you overeat.

How do you reach the Flavor Point more quickly and fill up on fewer calories?

That's what the Flavor Point Diet is all about. This revolutionary diet taps into this little-known but scientifically proven fact: Flavor variety stimulates the appetite center in your brain, while flavor repetition soothes it. You can eat a variety of flavors over time, but eating too many flavors at any one time puts your brain's appetite center into overdrive. Let that sink in for a minute. It's every bit as profound, powerful, and life changing as it is simple. To safely and permanently lose weight without being hungry, you need only organize the flavors in your meals and snacks. Don't misunderstand me, though. You don't need to give up flavors. You don't need to give up specific foods or entire categories of foods. You don't need to give up the joy of eating delicious food, and you certainly don't need to give up the convenience of easy-to-prepare foods.

The Power of Flavor Organization

From breakfast cereals to snack foods to fast foods, our culinary landscape has become crowded with an overabundance of conflicting flavors that overstimulate important appetite-controlling cells in our brains, making us need more and more food to reach the Flavor Point. For example, many sweet breakfast cereals contain as much salt as potato chips. Yes, salt! Conversely, salty snack foods often include lots of sugar. You don't always notice all of these flavors when you eat, but your brain registers their presence, triggering hunger and overeating.

When you taste too many flavors at once -- whether from too many different foods or too many flavors processed into one food -- you overeat before feeling full. On the other hand, when you organize flavors in your diet, you feel full and satisfied on fewer calories and lose weight without feeling hungry! Quite simply, you will want to eat less!

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