Amy Adams's Handbag Causes Controversy at Philip Seymour Hoffman Funeral

Fashion designer Valentino is under fire for touting the Hollywood star who carried their products at Hoffman's wake.
3:00 | 02/09/14

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Transcript for Amy Adams's Handbag Causes Controversy at Philip Seymour Hoffman Funeral
Thank you. Now to a high-end fashion company getting high heat for a messup. Valentino touted that a Hollywood star was carrying one of their expensive handbags into the wake for Philip Seymour Hoff man. Good morning, everyone. For designers having a celebrity customer is the ultimate in free advertising. But Valentino is facing a backlash. This morning, fashion powerhouse Valentino is in hot water after using Amy Adams to promote its product. Excited to claim the bag she's carrying as one of its own. Saying, quote, we are pleased to announce Amy Adams carrying the Valentino garavany rocksubstitute Duble bag from the collection. One problem, it was taken at Thursday's wake for Philip Seymour Hoffman. They appeared together in the mast and doubt. Not at all. In the statement released by her representative, Adams denied being a Valentino spokesperson and called it appalling. Valentino was trying to get the it factor by associating the bag with a hot young at TREs. But they really got theic factor. They say they will not terminate the person behind the press release, but did apologize for the fashion faux pas saying it was unaware of the circumstances. It was a mistake. Adams, nominated for an Oscar for her role in American hustle, donned this virginalentino gown after winning the golden globe for the same role. It will stay with the Hollywood elite. They will survive. But it was wildly inappropriate. And as noted, Valentino said it was an honest mistake. But press photos say it was clearly at the wake. A lot of people took to Twitter using the hashtag tasteless. Gives you an idea what people were thinking. To say the least. James dean died way before the invention of the internet, but the rebel without a cause is

This transcript has been automatically generated and may not be 100% accurate.

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