Cadillac Commercial Criticized as Xenophobic

Is the commercial for Cadillac's electric car a confident, humorous take on America or arrogant?
3:00 | 03/06/14

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Transcript for Cadillac Commercial Criticized as Xenophobic
That cadillac commercial sparking a polarizing debate airing on Oscar night selling a confident take on America with a sense of humor or showing off an arrogant caricature which is plain obnoxious. You decide after ABC's nick watt gives us a close look. Why do we work so hard? For what? For this? For stuff? Other countries, they work, they stroll home, they stop by the cafe, they take August off, off. Why aren't you like that? Why aren't we like that? Because we're crazy hard working believers. Reporter: Cadillac's ad for a $75,000 electric car is understandably just for the U.S. Market. Those other countries think we're nuts. Whatever, were the Wright brothers insane, bill gate, les Paul, Ali. Were we nuts when we pointed to the moon. That's right. We went up there. You know what we got, bored, so we left. Reporter: Prominently placed during Sunday's Oscar broadcast praised by some like this guy on fox. An advertisement that actually celebrates americanism. Reporter: And lambasted by plenty others online as arrogant, xenophobic, ugly americanism. Cadillac's first foray into an electric car is aimed the a narrow niche of self-involved white male baby boomers who apparently are terrible at keeping their pool up, don't really talk to their wife and kids very much and probably just tool around town in between deals that are going sour. Reporter: One tweeter proclaimed idea I would wear pharrell's hat for life if it meant I never had to see this cadillac commercial ever again." Liberals wouldn't have even noticed this ad if it was just for a regular cadillac. If it wasn't for their electric car. On the other side, I'm going to go with people are -- there's a bit of a knee-jerk reaction to get upset about anything that's kind of, you know, hyper patriotic. Reporter: Cadillac spokesmen told us in part "We are pleased with the idea that it is being seen and that it is thought provoki provoking". Pretty simple. You work hard, create your own luck and got to believe anything is possible. As for all the stuff, that's the upside of only taking two weeks off in August. Nes pas? Reporter: What do I think? I want a green card so I think you're all great. Whatever you think, I agree with. Got bless America. For "Good morning America," nick watt, ABC news, Los Angeles.

This transcript has been automatically generated and may not be 100% accurate.

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