Chipotle Takes on Show Business

The restaurant chain plans to start a new web series on Hulu.
3:00 | 02/18/14

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Transcript for Chipotle Takes on Show Business
It is a new comedy series from a rather unexpected source. The chipotle restaurant chain so why are they getting into showbiz, all in the name of feeding us a message and the laugh, well, you decide if they're organic. This may look like the start of any other new TV show, but it is quite possibly the future of advertising. The biggest improvement in agriculture since synthetic growth hormones. Reporter: "Farmed and dangerous" the new original comedy series streaming on hulu created by chipotle. Yes, that chipotle. Forget burritos and tacos the fastest restaurant chain in America got into the scripted series business. What if I were to tell you that that animal can survive without ever eating a plant? I'd call my stockbroker. Reporter: Premiering Monday it tells the story of animoil that creates animal feed called Petro pellet. Petro pellet. You're feeding cattle petroleum? Reporter: There's only one problem. Have to call you back. Reporter: The side effects. Chipotle says the four-episode series reportedly costing $250,000 each to make aimed to raise interest among consumers about where their food comes from. Chipotle as a company is essentially trying to change the way food is raised in this country. It's basically telling stories about how food is raised in an entertaining way. And a delicious way to boot. I think it's funny. If it works, it works. That's it. Well said. All right, Lara. Another check of the weather

This transcript has been automatically generated and may not be 100% accurate.

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