Transcript for Dad Films 'The 1000 Miles of Luca'
A heart -- father son journey that started as an ad campaign is now a nine minute film about a boy named Luka living with Down syndrome. It's called 1000 miles of Luka and it's getting thousands of hits on the Internet and bonding experience between advertising executive -- -- -- -- and the real star here at thirteen year old look at. -- after seeing proving how important it is to build a good relationship with your children. That ad campaign evolving -- shifting along the way to become a message of inclusion.
This transcript has been automatically generated and may not be 100% accurate.