Daring Daylight Jewelry Store Robbery Caught on Camera

The thief posed as a shopper before attacking the manager and making off with $60K worth of jewelry.
2:07 | 04/12/14

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Transcript for Daring Daylight Jewelry Store Robbery Caught on Camera
store to the stars who is counting its losses after a brazen daylight heist. The store was hit up by a robber poedzing as a shopper. And it was all caught on camera. Marci Gonzalez is here with the story. Reporter: When the man walked into the Madison avenue shop around 1:30 yesterday afternoon, the manager assumed he was a wealthy or celebrity client. Never imagining he would attack her or walk out with $60,000 worth of jewelry. Police are on the search for a brazen thief who ripped off this jewelry store to the stars. It includes Selena Gomez, queen latifah, and beyonce, who wore one of the store's signature pieces in her music video, "Blow." But an ordinary day turned out to be anything but, when a customer stopped in on Friday afternoon. We let him in. And he poedzed as a shopper. He was here for quite a while. Reporter: That man, seen here on store surveillance cameras, spent 20 minutes shopping. Getting help from the store manager. But this shopping trip turned violent. Look as the man places the manager in a chokehold in the back room. Tying her up and leaving her on the floor as he cleaned out the safe. And the man going on a shopping spree. Nabbing some of the store's most-prized pieces, including this necklace. And these $500 interlocking rings. He took the whole collection. Margot Manhattan's owner will be re-evaluating security. Stepping up from the security puppy currently in the store. Your life's more important than anything else. Reporter: And we're told the manager who was attacked is okay. But the owner says she takes that point she just made really seriously, especially after someone was killed in another jewelry store robbery just ten blocks away.

This transcript has been automatically generated and may not be 100% accurate.

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