Reporter: They may be tv's most unlikely leading men but these bushy bearded cam mow clad self-described rednecks are america's tv darlings. ♪ Go crazy about a sharp dressed man ♪... See More
Reporter: They may be tv's most unlikely leading men but these bushy bearded cam mow clad self-described rednecks are america's tv darlings. ♪ Go crazy about a sharp dressed man ♪ Reporter: The duck commanders on "duck dynasty," the cable channel's most watched show. Its third season averages a whopping 8.2 million viewers. It returned in february to absurdly large ratings which just makes broadcasters drool. Reporter: It chronicles the rags-to-riches story of the robertson family from the back woods of louisiana. They made their fortune manufacturing duck calls as i found out when I visited their business last year. A new breed o millionaire. My family. Pretty scary, huh? Reporter: Well now the family is reportedly ready to cash in some more. This is just the icing on the tip of the iceberg. Reporter: According to "the hollywood reporter" those scruffy faces are sticking together demanding $200,000 an episode. What's more, season four is on hold until they get it. A&e declined to comment but the duck commander's strategy has paid off before. Remember when the cast of "friends" banded together for higher salaries, they got them. Last year one of "duck dynasty"'s stars, willie told me how proud his family was of their show. Like a train wreck on tv on shows so it would be good to see a family ha sits down, eats together. Reporter: Apparently sticks together. For a bigger paycheck. For "good morning america," ryan owens, abc news, phoenix. And phil robertson, the original duck commander himself is coming out with a no holds bars autobiography in may sure to be a best-seller. And coming up, the bible
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