Transcript for What to know about the latest innovations in denim
The denim lab with "Good housekeeping's" Lori bergamotto. Thank you, Lori, for being here. Thank you so much. Thank you. It's so tough with the black jeans. I know. This happens to me all the time. You buy a pair, right, everyone. You wash them and all of a sudden they're like gray jeeps. They're no longer black so old Navy came out with this pair of Jean, robin and claim you can wash them up to 20 types without them fading. Right? So at the "Good housekeeping" institute that was the appropriate reaction. In our textiles lab we tested this out and washed these jeans 20 times and compared them to 11 other pairs of jeans so you can see this is a pair that faded. They really had virtually no change. The old Navy ones and it's thanks to they were double dyed and so because of that there's a black reactive dye this here $- that allows them to maintain their color longer. Is there something we should look for? Definitely. So when you're buying jeans, this particular pair has something special in them but just if you want to maintain the color of dark denim you want to buy a detergent that is specialized for dark fabrics because it has special ingredients in there that will allow the -- it will deactivate the chlorine in water which can really be detrimental to the color of your jeans. You always want to wash them in cold as well and inside out as well. Here we have kids are really, really tough. Tell me about it. On their jeans. I feel like all of my paycheck goes to buying my kids new jeans because they're constantly. Especially the knees. They're always on the floor, running around, playing on the playground so lands' end has this patch reinforced. Can you feel it for me. It doesn't feel like anything, right? It's like an invisible patch, an iron knee has the "Good housekeeping" seal as well and what it does it's a reinforced patch so it doubles the durability of this area so that kids can play longer, and can be on the floor without ripping such a vulnerable area. Okay, so the kids are all covered how about us big ones. Does this happen to you where it bags out in the knee and call it elephant knee. Always happens to me. The way you combat that look for a pair of jeans with spandex in them. Otherwise known as lycra or ee la last tick. Think about spandex when you stretch it, it pops -- When I get the stretchy ones then all of a sudden they tart bagging out. I know. I know. It's a major problem as you can tell. What about here? So another problem, you know, ripped jeans are really big trend right now but I think that when you buy a pair of ripped jeans, if you snag into something, you're worried they're going to completely rip so, robin, if you will do me this favor. First we show you -- you're going to get down and dirty. This is a regular pair of jeans, we made a little snip here. Can you rip that for me. Oh, wow. That is some serious strength right there. Okay. Okay. And this is from the gap. This is their indestructible denim. Made that same snip. Try to rip those. Give it all your strength, robin. See. No kidding. We even had your -- Billy decouldn't do this? He's one of our prop guys. Basically these jeans have something called dynema, tougher than steel. I mean that's pretty amazing so it's 300% more resistant to abrasion and you can rest assured that whether you buy the jeans or the jacket it is indestructible indeed. As you are as well. Lori, thank you very much.
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