We all fell in love with that under Armour ad campaign featuring misty Copeland, the ballerina. Viral sensation. 6 million hits on youtube and counting. Now under Armour has upped the ante signing... See More
We all fell in love with that under Armour ad campaign featuring misty Copeland, the ballerina. Viral sensation. 6 million hits on youtube and counting. Now under Armour has upped the ante signing supermodel Gisele bundchen to help sell their I will what I want campaign along with athletes like this gal, olympic skier Lindsey vonn and both here with an exclusive look at the next ad, this one featuring Gisele. Ooh. Gisele, do you really do that for a workout? Yes, I do a lot of different things. I really enjoy moving my body but you learn something from that, right? What did you learn? Not to approach her. Don't get on my bad side. No, no, no there is no wrong side. I'm kidding. I will what I want. What does it mean to you? I think it really -- I think it's a wonderful campaign because it's will what you want is creating what you want. It's not listening to the outside noise and just having your clear intention and clear focus and whatever you want in your life. Clearly people want under Armour because the announcement was made and the stock has gone up significantly. Congratulations on that. And the whole idea is to get women and their business as big if not bigger than their men's business. Lindsey, why do you think you're the right voices and faces to make that happen. I mean, we're real. You know, as you can see from all the ads we're tough. We're gritty and, you know, she may be completely perfect, but -- No, no. She's working out in the gym and like everyone else and, you know for me as an athlete I will what I want completely encompasses me and my motto and I've had two knee surgeries now and some people say I won't come back but I will what I want -- You will it. You want it. That's the essence. The CEO Kevin plank gave me quotes but. Gisele is all about heart, spirit and emotion, dash pugs. Lindsey is all about physical and fist bumps, bam! Bam. What a great combination. Thank you, Kevin. That sort of encompasses the under Armour spirit. I hi so. We're a good combo. The beautiful thing about women it's a whole picture. It's the heart, the love, the will. It's the strength, it's the softness. It's all of it that makes us I think, you know women which is beautiful. You know. Our sensitivity and our strength at the same time so I think it really shows that. It shows I think the campaign was focusing on showing all that that women -- that we women carry inside of us. Nice to see you do have to work out. Honey. Whoo. Totally perfect. Without anything. She goes to the gym. Everything in life, you got to work for it. We'll hear so much more from boat of these gals tomorrow with robin and we'll be right back
This transcript has been automatically generated and may not be 100% accurate.